MARKETING
Good stories touch us. They make us laugh, cry, or reflect. Truly great stories build trust and are memorable. Only the best stories are shared and promote the storyteller. In this introductory seminar, learn how to use this powerful tool effectively and purposefully!
Understand the fundamentals of storytelling and create stories that work
Learn to influence people's behavior through stories
Explain even the most complicated topics with an easily understandable story
Why people think in stories and how you can leverage this to your advantage
What programming has to do with shopping and how you can easily explain any concept
Why storytelling always rewards the storyteller and how your brand can benefit from this
How mirror neurons unconsciously influence us and how you can activate them with your story
How to develop a storytelling style that makes your story, and thus you and your brand, unmistakable
How mastering the art of storytelling helps you in your professional and everyday life
… want to know how storytelling works
… want to develop stories that get retold
… want to learn how to structure a story
… want to develop your unique writing style
… want to know and understand the tricks of professional copywriters
As a tour guide for Europe and the Asian continent, Bernhard accompanied people through unfamiliar and challenging situations for many years, gaining an understanding of their needs. He has been fascinated by the phenomena of power and leadership since his youth and has documented his insights in his bestseller »The 13 Seals of Power«.
The seminar will take place on 24.09.2024 from 19:00-21:00 Online.
You will receive two hours of immediately applicable information and plenty of food for thought.
Additionally, you will receive seminar materials in PDF format and a certificate of participation.
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